Fresh from a triad of stellar performances at Reggae Sumfest and two international gigs in Orlando and Philadelphia, dancehall luminary Aidonia continues to elevate his career this summer. On August 1st, Jamaica’s Emancipation Day, the 4th Genna deejay premiered the official video for ‘Prettiest‘, a standout track from his latest compendium, ‘Occupied Mind,’ released last December. The 23-track set has bolstered Aidonia’s position as a leading force in the dancehall genre.
The music video for ‘Prettiest,’ shot by renowned filmmaker Jay ‘Game Over’ Will, spans locations across Miami and New York, adding a vibrant visual dimension to the Crash Dummy-produced single. The song has been gaining momentum on the airwaves and social scenes within the diaspora, becoming a staple on various playlists and among industry professionals. This visual release provides an additional thrust to the song, delighting fans and expanding its reach.
In addition to promoting ‘Prettiest,’ Aidonia is actively campaigning other singles including ‘Can Do,’ ‘Bottles,’ and ‘Drinkin‘. The release of ‘Prettiest’ comes at a time when Netflix’s latest British superhero drama series, “Supacell,” has captured the streaming world’s attention, topping their Global Chart and becoming the most-watched show on the platform. The series prominently features Aidonia’s 2017 hit “Yeah Yeah,” produced by Emudio Records, in its first episode, further underscoring his international appeal.
This Netflix feature is a testament to Aidonia’s global influence and the seamless integration of diverse cultural elements within modern entertainment. It marks his second inclusion in a Netflix production, following the feature of his song “Badman A Step” in the 2023 Netflix film “The Black Book,” where it was sampled in Jesse Jagz and Burna Boy’s track “Violation.” Aidonia’s consistent presence in international media highlights his dynamic contributions to the dancehall genre and his growing legacy on the world stage.
