DJ Jahmar, Safaree’s former official DJ and a prominent figure in the Arizona music scene is currently in Jamaica on professional duties, which include his philanthropic work through the ‘Deejays Against Hunger’ charity. In an upcoming interview with THE FIX podcast, Jahmar discussed various topical issues related to the Jamaican music industry and emphasized the need for local entertainers to broaden their perspective on international success.
The U.S.-based DJ and music producer underscored the misconception that local popularity necessarily translates to global recognition. Using the comparison between Dexta Daps and Kranium, Jahmar pointed out that despite Dexta Daps’ perceived status, Kranium has achieved greater international success and impact. He diplomatically highlighted that while Dexta Daps enjoys popularity among Caribbean audiences, Kranium’s appeal extends to diverse markets, including Mediterranean, Latin, Country, and Western.
“I am not trying to be controversial, but here’s a fun fact: Kranium is a bigger artist than Dexta Daps. Yes! Dexta Daps is well-known and loved by the ladies, but his success is predominantly restricted to Caribbean audiences. I have played at all the popular Caribbean spaces. Still, I also play in other markets, Mediterranean, Latin, Country & Western, etc., and many times, I will see someone who has no association with our culture (Caribbean) come up to me at the DJ booth and request a song, they never ask for a Dexta Daps but repeatedly for Kranium.”
He further delved into the artists’ achievements on the charts, noting that Kranium’s success transcends the Billboard Chart, unlike Dexta Daps, who, earlier this year, scored his first entry on the Billboard Chart with “Bop” featuring Davido. The single debuted at No.22 on the Billboard US Afrobeats Song Chart and formed part of Davido’s fourth studio album, “Timeless“.
During the exchange, Jahmar seamlessly transitioned to the purpose of his visit during the festive season. Expressing his commitment to giving back to the community, he emphasized the importance of supporting the less fortunate in Jamaica. He noted that, unlike some celebrities who express love for Jamaica without tangible actions, he has been actively involved in charity events worldwide for the past decade and is eager to contribute to his homeland.
As part of his charitable endeavours, Jahmar announced his participation in the Syndicate Promotions Retro Party on Christmas Eve at Black Wasp Lawn, Top Albion, in Manchester. Following the event, he plans to shift his focus to the ‘Deejays Against Hunger‘ charity, where he and his celebrity friends will cook and provide box lunches to the less fortunate in Downtown Kingston. Additionally, they will make a generous donation of 100 backpacks for school children, further demonstrating Jahmar’s commitment to making a positive impact in Jamaica.
