In a surprising turn of events, Dancehall sensation Bramma, alongside Arizona-based disc jock and music producer DJ Jahmar, found themselves in the spotlight with their collaborative single ‘Sauce,‘ released under the Twelve Tribes Entertainment imprint. The track’s astounding success, amassing over 100,000 Spotify streams in just a month, earned Bramma a well-deserved plaque, presented by DJ Jahmar during an interview on THE FIX Podcast.
What sets this achievement apart is the unconventional route taken by the duo. Operating without major label support or an extensive PR campaign, Bramma and DJ Jahmar relied on their unique gorilla-style promotion via social media, proving the power of grassroots efforts in the music industry.
Beyond their musical endeavours, the dynamic duo showcased their commitment to social responsibility. Teaming up with compatriot Wasp, they engaged in philanthropic works through the ‘Deejays Against Hunger‘ charity, aiming to support the less fortunate in Jamaica. DJ Jahmar, with a decade-long history of global charity involvement, expressed his dedication to making tangible contributions to his homeland.
Speaking with Prism Marketing Consultants, Bramma highlighted the donation of over 100 backpacks and other back-to-school supplies to children in Jamaica over the Christmas holidays and expressed a desire to do more as awareness around the charity grows. Their efforts emphasize the importance of celebrities actively participating in meaningful causes rather than mere expressions of love.
Looking ahead to 2024, Bramma unveiled plans for several new projects and hinted at a potential North American tour. With the promise of his first official video of the year, the artist remains tight-lipped about specific details, urging fans to stay tuned for exciting developments in the weeks ahead.
