In a powerful musical commentary on the evolving cultural landscape of Jamaica, reggae crooner Jah Izrehl, who recently made his Rebel Salute debut, has emerged as a voice of dissent through his latest single, “Culture.” The emerging talent, known for his authentic and socially conscious music, addresses the disturbing shift in societal values, particularly among the youth, entertainers, politicians and members of the clergy.
As Jah Izrehl surveys the current music scene, he laments the apparent loss of authentic Jamaican culture, poignantly stating, “Since 2000 look like a pure vulture born.” His lyrics resonate with a deep concern for the direction in which the younger generation is heading, pointing out the rise of overindulgence in sex, drugs, alcohol, and sorcery. He emphatically asserts,
“Dat a nuh we culture dawg, a bag a dunce bat a do witchcraft dem ting yah a get mi pissed off, every song yuh mention a gyal a suck yuh d*ck off, a nuh we culture dat which part.”
Produced by Fx Rhulez Music, “Culture” debuted last November, garnering a notable 25,000 views on YouTube. The song stands as a stark reminder of the artist’s commitment to using his platform to address societal issues and spark meaningful conversations. This isn’t the first time Jah Izrehl has used his music to shed light on social concerns. In 2017, he gained attention with his single “Better Dan That,” released on the Ashtro Music label. The track received positive feedback and sparked discussions surrounding local security forces’ treatment of ordinary citizens. Jah Izrehl’s dedication to authenticity and social awareness became increasingly evident.
Reflecting on his artistic journey, Jah Izrehl, born Lloyd Watson in Kingston but raised in Cromarty Grove, Spanish Town, has consistently demonstrated a commitment to being a voice for the voiceless. With “Culture,” Jah Izrehl continues to be a torchbearer for Jamaican culture, challenging the status quo and urging a return to the authentic values that define the nation’s rich heritage.
