Usain Bolt, the legendary sprinter known for his unmatched speed on the track, has transitioned into various ventures, including football, music, and acting.
His foray into the world of advertising brought him to a partnership with Epson, a prominent technology company, to promote their ReadyPrint ink subscription service. The latest campaign, coinciding with the Halloween season, features a captivating video shared on Bolt’s Instagram. The video unfolds a spine-tingling tale of a student who runs out of ink while trying to print her assignment, emphasizing the importance of never running out of printer ink again by subscribing to Epson ReadyPrint.
In the video, Bolt engages the audience with his dynamic and humorous expressions, keeping them invested in the storyline. He plays a crucial role in conveying that with ReadyPrint, the ink subscription service offered by Epson, the horror of running out of ink can be avoided. The ad cleverly combines Bolt’s charismatic presence with the Halloween theme, creating an effective and engaging promotion for Epson’s printing solutions.
Moreover, this collaboration is not a one-time endeavour; Epson and Usain Bolt are committed to their mission of making cartridge-free printing accessible to households and small businesses across Europe. This partnership has proven successful, reaching over 75 million viewers across the continent in the previous campaign. The new campaign will encompass various Epson products, including EcoTank printers, home cinema projectors, professional printers, business scanners, and label printers, expanding the reach and impact of their message.
Bolt’s involvement extends beyond traditional advertising, as he showcases the benefits of EcoTank printers in a light-hearted manner, emphasizing the “Fill and Chill” convenience and substantial cost savings they offer. The campaign also underscores how Epson’s ReadyPrint ink delivery subscription service can save customers up to 90% on printing costs, ensuring that ink is delivered directly to their doorstep before it runs out.
Maria Eagling, the marketing director of Epson Europe, lauds Usain Bolt’s ability to bring the world of low-cost printing to life engagingly and memorably, highlighting the positive feedback from customers. Bolt himself expresses his enjoyment in working with Epson, acknowledging the fun and creativity that have gone into the campaigns.
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