Irie Jam Radio, a prominent Caribbean radio station based in New York with a legacy spanning three decades, has proudly unveiled its latest partnership with iHeartRadio, the all-encompassing digital music, live-streaming radio, and podcasting service provided by iHeartMedia.
Scheduled for launch in January 2024, Irie Jam Radio introduces its innovative digital station, “Carib Star Radio,” which will be accessible nationwide through the iHeartRadio application.
With the incorporation of Carib Star Radio into the iHeartRadio platform, the Caribbean music genre is poised to scale new heights, captivating a broader and more diverse audience while simultaneously affording advertisers an expanded platform to promote their brands and products. The familiar voices and personalities of Irie Jam Radio, formerly featured on WVIP Radio, will play a pivotal role in the new Carib Star Radio venture.
By extending its presence to a national level, Carib Star Radio aspires to amplify the Caribbean music scene and introduce the vibrant Caribbean culture to a diverse audience drawn from various corners of the United States. In addition to music, Carib Star Radio will offer captivating content spanning the spectrum of Caribbean business, fashion, culinary delights, sports, politics, and lifestyle.
Bobby Clarke OD, the visionary founder and CEO of Irie Jam Radio, expressed his commitment to promoting Caribbean music and culture, stating,
“Irie Jam Radio has always been dedicated to promoting Caribbean music and culture. Our partnership with iHeartRadio offers a tremendous opportunity to expand our reach, allowing us to showcase the rich culture from the Caribbean to a wider audience. We are excited to embark on this incredible journey and bring the heartbeat of the Caribbean to listeners across the nation.”
Bernie Weiss, Region President of iHeartMedia New York, shared his enthusiasm for this collaboration, saying,
“We are excited to work with Bobby Clarke and the entire Irie Jam Radio team on bringing Caribbean music to a wider audience. iHeartRadio, with its more than 3 billion app downloads and more than 170 million registered users, is the perfect vehicle to do that.”
This partnership between Carib Star Radio and iHeartRadio underscores the surging popularity and global influence of Caribbean music. As the genre continues to gain recognition, this collaboration not only extends the reach of Carib Star Radio but also provides a dynamic platform for businesses to advertise to a broader market.
