Recording artiste and producer Pasco Suhfar is making a case for the enduring value of authentic roots reggae, arguing that its cultural significance goes beyond the fast-moving trends dominating today’s music industry. The head of SuhFar Records believes reggae continues to offer something increasingly important in a fast-paced world: meditation, reflection and upliftment. His position is reflected in Big Rush Riddim Vol. 1, an eight-artiste roots reggae juggling project released on November 6, 2026, featuring established Rastafarian crooners Turbulence and Teflon Young King alongside emerging talents Rachaad Amarjii, Imar Shephard, Skorpioh, Preemour, Oneil Diamond and I Lue. “Reggae is not fast-food music. It’s not hype music,” Suhfar explained in an interview with Prism Marketing Consultants, adding that although the genre may appear to be losing ground locally, international audiences continue to appreciate its distinctive sound and message.
Interestingly, Big Rush Riddim Vol. 1 was not initially conceived as a juggling project. Suhfar revealed that the instrumental was originally intended for his own album before emerging artiste Skorpioh approached him about recording on his previously released Live & Learn Riddim. Having already closed that project, Suhfar sent Skorpioh the unreleased Big Rush instrumental instead. The response helped spark what would become an eight-artiste collaboration. The name was suggested by riddim composer Badkeyz Production, whose proposed title immediately caught the producer’s attention. As the project developed, Suhfar recognised an opportunity to bring established performers and emerging talent together, deliberately recruiting Turbulence and Teflon Young King to help introduce the younger artistes to a wider audience. He said the emerging performers also delivered powerful recordings that reinforced his confidence in the project’s potential.
Beyond the artiste lineup, the production places considerable emphasis on live instrumentation and musical authenticity. Badkeyz Production composed the riddim, while Jah David of Zion I Kings contributed the bassline and Tippy Higrade, also associated with Zion I Kings, provided the organ and guitar arrangements. Suhfar handled the mixing, with Syantis Music, known for his signature analogue sound, responsible for mastering. Explaining the decision to incorporate live musicianship, the producer said he wanted the instrumental to sound as authentic as possible. He particularly highlighted the commanding bassline, rhythmic guitar arrangements and calming synthesiser elements as defining features of the production, describing its overall atmosphere as calm and meditative. His admiration for Zion I Kings’ musical legacy also influenced his decision to bring Jah David and Tippy Higrade into the project.
Looking ahead, SuhFar Records is pursuing local and international promotional opportunities, with ambitions to establish Big Rush Riddim among the go-to juggling projects for reggae enthusiasts worldwide. The designation Vol. 1 also signals plans for future instalments featuring additional established performers and emerging talent. More importantly, Suhfar hopes the release will lay a solid foundation for SuhFar Records as a label committed to quality music and artist development. “I want this riddim to be up there with those riddims that are a go-to project for the masses and those who appreciate good music,” he said. With its blend of established reggae voices, emerging talent and live instrumentation, Big Rush Riddim Vol. 1 represents both a celebration of roots reggae and an investment in the genre’s next generation.
