After nearly two decades of helping to shape national policy, Lisa Hanna is rewriting her narrative with a bold pivot into the global beauty industry, launching a luxury skincare brand aimed squarely at the lucrative U.S. market and projecting seven-figure earnings in its first year.
The former Miss World and Jamaican parliamentarian, who stepped away from politics last autumn after 18 years of service, has unveiled Lisa Hanna Beauty, a seven-product collection anchored in what she calls an “aging intelligently” philosophy. Now available direct-to-consumer and stocked at The Spa by Equinox Hotels in New York, the line challenges conventional anti-ageing messaging. Instead of framing ageing as something to fight, Hanna positions it as a marker of growth. “You’re not less with time — you’re more,” she told WWD, underscoring a shift toward empowerment-driven skincare.
At the core of the brand is its proprietary quantum ReCP technology, a blend of lipids, vitamin C and matrikin peptides designed to support skin regeneration, hydration and texture refinement. The range includes the Hydra Dew Elixir, Advanced Balance Cleanser, Fade Balm, The Serum, Moisture Crème and a shimmering face and body oil, with prices spanning US$50 to US$130. Despite entering a saturated global market, Hanna remains confident in the brand’s competitive edge, forecasting over US$1 million in first-year sales.
The move marks another evolution in Hanna’s multifaceted career, from her early rise as Miss World 1993 to her tenure in public service and ongoing philanthropic work through the Lisa Hanna Foundation. Notably, five per cent of profits from the skincare line will support initiatives in education, mental health and housing across Jamaica. With plans already in motion to expand the range, Hanna’s latest venture signals not just a business move, but a strategic reinvention with global ambitions.
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