In a refreshing twist to the current dancehall landscape, where controversy often overshadows consciousness, Agent Sasco has teamed up with Olympic icon and music producer Usain Bolt for a timely reminder of what truly matters. Their latest collaboration, “Spend Time”, is a melodic meditation on the value of dedicating one’s energy to meaningful pursuits rather than fixating on material shortcomings. “Many people often lament their lack of financial resources,” Sasco shares, “but it’s what you do with your time that really counts.” Released under Bolt’s A-Team Lifestyle imprint, the track is a polished, modern dancehall cut with a message that feels both urgent and uplifting.
Known for his lyrical integrity and consistent delivery of purpose-driven content, Agent Sasco—born Jeffrey Campbell—once again proves that positivity still has a powerful place in the genre. “Spend Time” adds to his catalogue of introspective and inspirational music, standing out amid a sea of superficiality. It also marks another strategic move for Bolt, who continues to grow his influence in music production while aligning with artists who reflect his ethos of excellence and empowerment.
The single’s release comes at a pivotal moment in Sasco’s personal life, as he and his wife, Nicole McLaren Campbell, announced in February that they are expecting their third child together. The couple, who tied the knot in 2011, already share two children, Joshua and Aliyah, and continue to build a life anchored in faith, family, and ambition. Fans flocked to social media with praise for the couple’s growing family, with one commenter writing, “Growth is not static, and you both have demonstrated that.”
The announcement followed the success of Agent Sasco’s Grateful concert in December, a rain-soaked celebration of his 25-year journey in music that doubled as a heartfelt tribute to his late mother. With his family expanding and his artistry evolving, Sasco remains a testament to growth, gratitude, and staying grounded in the face of fame.
