Jamaican reggae sensation Keznamdi has unveiled the breathtaking visuals for his latest track, “Time,” a poignant anthem urging us to cherish life’s most essential moments. Filmed against the vibrant backdrop of Ghana, the video is a soulful exploration of Keznamdi’s deep cultural ties to Africa and his commitment to delivering music that resonates globally. This release marks another glimpse into his highly anticipated sophomore album, slated for release in the second quarter of 2025.
“Humanity is constantly faced with this tension between intense focus and the need to live in the moment,” Keznamdi shared about the song. “I know this song is gonna touch some inner notes for a lot of people ‘coz it’s just straight-up reality.” The track, with its heartfelt lyrics and infectious rhythm, perfectly encapsulates Keznamdi’s ability to blend traditional reggae with elements of Dancehall, Afrobeats, and Soul—a sound that has earned him over 20 million streams to date.
Born in Kingston, Jamaica, to Rastafarian parents who performed with the iconic reggae group Chakula, Keznamdi’s artistry is steeped in a rich legacy of music and activism. His upbringing was anything but ordinary, shaped by international experiences in Tanzania and Ethiopia, which broadened his creative horizons. From his debut EP Bridging the Gap in 2013, which topped both the iTunes and Billboard Reggae Albums charts, to his critically acclaimed 2019 album BLOODLINE, Keznamdi has consistently proven himself as a force to be reckoned with.
The new single “Time” builds on this impressive foundation, pairing introspective lyrics with a panoramic video that celebrates African culture. The visual’s lush landscapes and dynamic storytelling are a testament to Keznamdi’s global vision and ability to connect deeply with audiences. His past collaborations with industry heavyweights like Zhu, A-Trak, and Chronixx further affirm his place as one of reggae’s most versatile artists.
With his sophomore album on the horizon, Keznamdi is poised to elevate his artistry even further. Fans can expect a continuation of the vibrant, globally inspired sound that has made him a standout voice in contemporary reggae. As Reggaeville once noted, “Despite all his perfection, there is still an element of emotional fragility in his delivery that makes this artist so damn relatable.”
As the buzz around “Time” grows, Keznamdi’s star continues to rise, reminding us all to pause, reflect, and embrace the moments that truly matter. Watch the video for “Time” now and prepare for what promises to be one of the standout reggae albums of 2025.
