Reigning queen of dancehall Spice has announced that her fashion and lifestyle brand, Graci Noir, is making a notable leap from digital to physical retail. On Friday, November 1, the dancehall star excited her 4.4 million Instagram followers with the news that plans are well underway for the opening of Graci Noir’s first official store in Atlanta, Georgia. Spice shared a video reel showcasing the under-construction storefront and expressed her enthusiasm, writing in the caption, “Besties Graci Noir is coming to a street in Atlanta. It’s first official location is finally here. Watch me transform this location into our new Home. @gracinoir Store front coming soon.”
Known for her bold and vibrant persona, Spice has infused Graci Noir with the same energetic spirit that has defined her music career. Since its launch on October 1, 2020, the brand has captured attention with its trendy, urban styles, featuring everything from casual wear to swimwear and accessories. The online-based brand emphasizes self-confidence and empowerment, offering a selection that caters to both men and women. With signature pieces like unisex tracksuits, bold bodysuits, and eye-catching dresses, Graci Noir reflects Spice’s vision of making high-fashion accessible yet statement-worthy.
While expanding her fashion empire, Spice is also riding a wave of musical success. Recently, she won ‘Artiste of the Decade’ at the 2024 Caribbean Music Awards in Brooklyn, a prestigious honour that reflects her lasting impact on the dancehall genre. Additionally, her hit single “So Mi Like It,” released in 2014 and produced by Notnice, has earned a Silver certification in the United Kingdom for selling over 200,000 units, adding to its Gold certification in Canada, where it has surpassed 40,000 units sold.
Spice’s musical accomplishments continue to multiply, fueled by her recent album Mirror 25, which debuted at No. 7 on the Billboard Reggae Albums chart. The album, comprising 25 tracks to celebrate her 25-year career, marks a new chapter in her artistry. Moreover, her collaboration “Go Down Deh” with Shaggy and Sean Paul remains a global sensation, amassing over 230 million streams on Spotify and holding the record as the most streamed song by a Jamaican-born female artist. These achievements highlight Spice’s unwavering dominance and her dynamic ability to excel in both music and fashion.
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