In celebration of Jamaican culture and modernity, Pepsi Cola Jamaica (PCJ) unveiled its latest campaign, “New Beats, Same JamaICAN Flava,” at a launch event held on Wednesday, April 17, at the East Lawns of Devon House. Amidst the pulsating energy, emerging songstress Stalk Ashley was introduced as the campaign’s newest brand ambassador, marking a dynamic fusion of music, culture, and refreshment.
Stalk Ashley, renowned for her eclectic blend of musical genres, embodies the campaign’s essence—a seamless integration of contemporary flair with traditional Jamaican vibes. Magnolia Vanegas, PCJ’s field marketing manager, emphasized the significance of this union, stating, “Tonight, we’re not just launching a new look; we’re celebrating the spirit of Jamaica itself.”
The campaign’s ethos resonates deeply with local culture, ensuring that while Pepsi’s aesthetic evolves, its essence remains rooted in the rich tapestry of Jamaican heritage. Karonna Atkins, Pepsi’s brand coordinator, underscored the campaign’s dedication to youth and cultural synergy, affirming, “Through ‘New Beats, Same JamaICAN Flava,’ we honour our commitment to the vibrant culture that continues to inspire our brand.”
The unveiling ceremony showcased Pepsi’s refreshed branding, including a new logo, colours, and font, symbolizing a bold step forward while staying true to its Jamaican roots. A highlight of the evening was the premiere of a new television commercial, capturing the essence of Pepsi’s innovative spirit and its enduring connection to Jamaican heritage.
