In the competitive and pulsating world of dancehall, one artist has been quietly but steadily making major moves on the airwaves and in the corporate boardrooms: DeeWunn. The Canadian-based Jamaican-born recording artiste has not only been carving out a niche for himself on the international music scene but has also become a sought-after collaborator for major brands looking to infuse their campaigns with the infectious beats and electrifying energy from the Jamaican genre.
DeeWunn, given name Damone Walker’s meteoric rise to prominence recently reached new heights when his single “Back It Up, Drop It” became the anthem for McDonald’s France’s Music Tour campaign. The track’s infectious rhythm and undeniable groove also caught the attention of other major brands, including SK-II, Samsung, and Fanta, who all featured the song in their respective commercials. Additionally, “Back It Up, Drop It” found its way onto the soundtrack of the renowned video game series “Need For Speed: Heat,” further solidifying DeeWunn’s status as a rising international dancehall sensation.
Reflecting on the success of his music placements, DeeWunn told Prism Marketing Consultants, “Having my music placed has always been a dream of mine – I was already known for making party ads and it’s only fitting to see my music placed amongst major brands.”
But his success extends beyond commercial campaigns. His song, “Badman Party”, has also found its way into the realms of film and television, with placements in projects such as the Canadian TV production “Robyn Hood” by accomplished filmmaker Director X.
The journey to this stage of success has been a long and arduous one for DeeWunn. Hailing from Spanish Town, Jamaica, he migrated to Canada in 2015, bringing with him a rich musical heritage and a burning passion for dancehall music. Influenced by his father’s love of music, he began honing his craft at a young age, eventually finding himself among Jamaica’s first Rap Crew, the 13th Tribe. As his career progressed, DeeWunn’s talent and dedication caught the attention of industry heavyweights, leading him to join Ward 21’s camp, Bada Bada Gang, where he further refined his sound as a Jamaican deejay.
His breakthrough came with his ultra-viral hit “Mek It Bunx Up” in 2012, which has since amassed over 250 million collective streams across all streaming platforms. The song’s infectious beat and catchy lyrics propelled DeeWunn into the spotlight, earning him a feature on FOX’s “So You Think You Can Dance” and several other major TV dance competitions in Los Angeles and Japan; it also inspired the release of his debut album, “BUNX UP.” which is part of the Sony UK catalogue since 2018.
Looking towards the future, DeeWunn is not content to rest on his laurels. “Currently, I have completed my deal with my past label in LA and working on relaunching my own label ‘Hybrid Culture‘. I’ve been dabbling a lot in my own production work – from making beats, mixing and mastering, as well as recording myself,” he shared.
With his unmatched talent, unwavering dedication, and infectious energy, DeeWunn is poised to continue his ascent to the pinnacle of the music industry, solidifying his status as a true Jamaican global ambassador.
