Emerging dancehall artist Kraff has brought a troubling aspect of the industry to light through his blunt social media expression.
He highlighted the exploitation and mistreatment faced by up-and-coming talents at the hands of established artists and selectors. This reaction was triggered by veteran dancehall selector Tony Matterhorn’s statement, sparking a discourse that exposes the challenges confronting emerging stars.
Kraff’s impassioned video resonated widely, sparking discussions among fans and industry insiders. He shed light on the darker side of the dancehall scene, expressing frustration over the lack of support and acknowledgement from established figures until young talents gain prominence.
A recurring theme stressed by Kraff is the arduous journey young talents navigate, encountering financial exploitation and disrespect from those who should guide and mentor them. Kraff discussed financial hurdles aspiring artists face, including being sidelined during studio time and facing exorbitant fees from producers, extending to music video production and promotion.
Kraff also addressed the power dynamics that emerge as young artists gain popularity, unveiling the unspoken expectation that they owe gratitude to veteran entertainers for their success. He underlined instances of public criticism from veteran selectors and emphasized the importance of constructive criticism delivered privately.
Kraff’s revelations have spotlighted a culture of fear and silence that has long plagued the dancehall industry. His call for veterans to embrace mentorship and authentic support challenges prevailing norms and demands introspection from all stakeholders. His unfiltered statements have ignited a conversation for change in an industry often marked by toxic dynamics.