Valiant, a prominent deejay on the local entertainment scene, has recently secured his first corporate deal as a Brand Ambassador for Digicel, a major telecommunications company in Jamaica.
However, the artiste has been facing criticism over his lyrical content, particularly songs about witchcraft and other nefarious activities. Despite the popularity of his music, Valiant has suggested that he will discontinue any future recordings about the dark arts due to his new corporate partnership.
“Mommy needs to tell him to stop sing bout obeah….”
In response to the above comment from a fan on an Instagram post about his close relationship with his mother, Valiant stated that he no longer needs to sing about “obeah”, a form of witchcraft. The deejay’s booking agent, Romiech Entertainment, showed that Corporate Jamaica is open to working with Valiant, despite the criticism surrounding his music.
This recent development highlights the willingness of corporate entities in Jamaica to collaborate with popular artists, even if their content may be controversial. Valiant’s decision to discontinue songs about witchcraft can be seen as a strategic move to maintain his newfound corporate partnership. The “Siance” hitmaker fans may have mixed feelings about this decision, but it ultimately serves as a reminder of the power and impact of corporate partnerships in the music industry.