Following last Friday’s premiere of Heph B’s Big Boy remix featuring dancehall stars Bugle and Laa Lee on The Beat 99.9FM, one of Nigeria’s most prominent radio stations, the AfroBeat track has been enjoying an uptick in rotation.
Bolstered by several digital billboards across the U.S (Houston, Atlanta, New York City) and Lagos, Nigeria, the single began trending on Twitter (Nigeria) via the hashtag #bigboyhephb. Over the weekend, it was among the top 5 most discussed topics on the social media platform.
Speaking with Prism Marketing Consultants, Billboard hitmaker Heph B says he is pleased with the current trajectory and feedback as plans for far advance for a global rollout of the infectious club banger,
“We noticed a lot of platforms are picking up the track. It was recently added to several major playlists on Spotify, including ‘AfroBeats Fresh 2022’, AfroBeats Global, and ‘Soca & Dancehall Hits 2022.’ These playlists contain all the current heavy-hitters in their respective genres with large subscriptions, and that’s a great look for us and the project,” – Heph B added.
The coordinated effort sees the Jamaican entertainers lending their vocals to the remix of the catchy Billboard hit Big Boy produced by Steve Rawd. Initially released in March, the single became a certified hit in July after securing the No.5 position on the TOP 25 of the Billboard Charts.
The remix also denotes an official introduction for both Bugle and Laa Lee into AfroBeat, currently one of the most prominent genres on the planet.
The single will also be featured on the deluxe versions of Bugle’s TOXICITY and Heph B’s AMARII albums. Bugle’s revised compilation will be released on August 26, while Heph B’s album is slated for later this year.
