Jamaican producer Ainsley “Notnice” Morris has added a futuristic twist to his Notnice Records roster, unveiling his latest signee—an artificial intelligence artiste named S’riah (pronounced Soraya). The announcement comes at a time when debates about AI’s role in music are heating up across Jamaica, with many questioning whether the technology represents innovation or a threat to human creativity. For Notnice, the move is nothing short of an experiment in pushing the boundaries of sound and storytelling. “It’s somewhat of an experimental move, also getting with the times and adjusting to the ever-changing gears of the music business,” he explained.
S’riah’s debut single, Save Me, set for release on Wednesday, October 1, carries none of the traditional dancehall pulse typically associated with the Notnice brand. Instead, the track leans into emotionally charged themes, touching on depression, suicidal thoughts, and the search for a higher power in moments of despair. According to Notnice, the track was inspired in part by the tragic passing of 26-year-old Miss Universe Jamaica contestant Tyra Spaulding, whose candid admissions about her struggles with mental health struck a chord with Jamaicans earlier this month. “The song was written by a human, making it a product of human input on a relatable topic,” Notnice noted, stressing that while S’riah’s vocals are AI-generated, the riddim was crafted by him and the lyrics penned by Nordia Mothersille.
Rather than labelling S’riah within a single genre, Notnice insists her creative direction will remain fluid. “I won’t pigeonhole her into a specific genre—she’s an artist, and topics will vary,” he shared. The producer also highlighted that while his vision for S’riah is global, her roots remain distinctly Jamaican. “S’riah is made in Jamaica by Jamaicans, so a ‘yaadman’ thing same way.”
Importantly, the introduction of an AI artiste has been met with acceptance inside the camp. Notnice explained that Jah Vinci views S’riah as a valuable addition rather than a competitor, while Mothersille considers her something of an alter ego, given her role in shaping S’riah’s lyrics and melodies. This framing positions the project less as a replacement for human artistry and more as a new tool for creative expansion.
Looking ahead, Notnice revealed plans for a full EP release at the end of October, signalling that S’riah is not just a novelty experiment but a central part of the label’s future. Whether this bold step sparks a new wave of AI-led creativity in Jamaica or stirs deeper resistance among purists, one thing is certain—Notnice has set the stage for a cultural conversation that will be hard to ignore.
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