Dancehall star Shaggy is challenging fellow artistes to step up their game, insisting that the growth of Jamaica’s booming cultural and creative industries (CCIs) depends on the work ethic of those at the heart of it. His remarks come as Minister of Culture, Gender, Entertainment, and Sports Olivia “Babsy” Grange acknowledges that while Jamaica’s CCIs are thriving—contributing over J$107 billion annually—there is still more to be done to unlock their full potential.
Speaking at the Jamaica Pegasus hotel in New Kingston, Minister Grange highlighted recent improvements in the sector, including the rollout of artiste insurance covering accident and health, the development of entertainment zones, and a planned one-stop permit system aimed at simplifying event logistics without affecting municipal revenue. “There’s more to do, but there’s more that has been done than ever before,” Grange said, emphasising the government’s commitment to creating a coordinated, enabling environment for creatives.
Shaggy, chairman of the Island Music Conference, stressed that artists themselves play a crucial role in attracting investment. “Nobody’s going to bet on a horse that doesn’t run,” he told members of the media. “If artistes and managers change their work ethic and start to operate a certain way, you will find a lot more entities feeling a lot more comfortable investing.” His comments reflect growing frustration among creatives about limited financing and slow sectoral growth despite Jamaica’s global cultural footprint.
The government is also leveraging existing infrastructure to boost profitability in entertainment, with initiatives like the Trelawny Stadium project, designed to become a hub for both sports and cultural tourism. Analysts note that the CCIs now account for roughly 5.2% of Jamaica’s GDP, with broader estimates—including indirect impacts—reaching as high as 7.6% underscoring the sector’s critical economic value.
As both Shaggy and Minister Grange call for greater collaboration between artists and institutions, the challenge ahead will be ensuring that talent and infrastructure work hand-in-hand to attract meaningful investment—and cement Jamaica’s reputation as a global cultural powerhouse.
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