Alkaline is proving once again that he’s unfazed by noise—both on and offline. His latest single Priority not only debuted at No. 1 on the iTunes Reggae chart on August 2, 2025, but also sparked a flurry of fan reactions, both supportive and skeptical. Despite slipping to No. 4 the following day, the track’s initial chart-topping success underscored the enduring power of the Vendetta Boss in today’s dancehall landscape. With over 128,000 views and climbing on YouTube, the single continues to gain traction, solidifying Alkaline’s staying power ahead of two high-profile performances this month.
While Priority, produced by ArmzHouse Records, is being praised for its vibrant ode to confident, empowered women, it hasn’t escaped criticism. Some fans on social media dismissed the song’s success, accusing the artist of buying streams or pushing a “gimmick” track. One commenter wrote, “Money a pay fi push f**kry song a wah this,” while another defended him with a jab at critics: “See how life funny a bet you naw guh hear bout this from the referee them.” The polarising response is nothing new for Alkaline, who has long maintained a reputation as one of dancehall’s most enigmatic and divisive figures.
Still, the numbers—and his focus—speak volumes. With no signs of slowing down, Alkaline is set to bring his signature energy to Sumr.Fest Immortal in St. Vincent and the Grenadines on August 16. But all eyes are on Reggae Fest at the Barclays Center in Brooklyn on August 30, where he’ll headline a blockbuster lineup alongside Elephant Man, Capleton, Mr. Vegas, TOK, Shenseea, and more. Promoter CJ Milan promises the event will “shake the place,” hinting that Alkaline’s presence is just the tip of the iceberg for this massive celebration of Caribbean culture.
Backed by ArmzHouse’s consistent production and a loyal fanbase known as the Vendetta clan, Alkaline continues to thread the line between mainstream appeal and grassroots authenticity. His bold new anthem, Priority, champions women as central figures in the dancehall narrative, signaling an evolved lyrical direction while keeping his rebellious edge intact.
Whether you love him or love to critique him, one thing is clear—Alkaline is locked in for the summer, and he’s not moving on anyone’s terms but his own.
