While Priority, produced by ArmzHouse Records, is being praised for its vibrant ode to confident, empowered women, it hasn’t escaped criticism. Some fans on social media dismissed the song’s success, accusing the artist of buying streams or pushing a “gimmick” track. One commenter wrote, “Money a pay fi push f**kry song a wah this,” while another defended him with a jab at critics: “See how life funny a bet you naw guh hear bout this from the referee them.” The polarising response is nothing new for Alkaline, who has long maintained a reputation as one of dancehall’s most enigmatic and divisive figures.
Still, the numbers—and his focus—speak volumes. With no signs of slowing down, Alkaline is set to bring his signature energy to Sumr.Fest Immortal in St. Vincent and the Grenadines on August 16. But all eyes are on Reggae Fest at the Barclays Center in Brooklyn on August 30, where he’ll headline a blockbuster lineup alongside Elephant Man, Capleton, Mr. Vegas, TOK, Shenseea, and more. Promoter CJ Milan promises the event will “shake the place,” hinting that Alkaline’s presence is just the tip of the iceberg for this massive celebration of Caribbean culture.
Backed by ArmzHouse’s consistent production and a loyal fanbase known as the Vendetta clan, Alkaline continues to thread the line between mainstream appeal and grassroots authenticity. His bold new anthem, Priority, champions women as central figures in the dancehall narrative, signaling an evolved lyrical direction while keeping his rebellious edge intact.
Whether you love him or love to critique him, one thing is clear—Alkaline is locked in for the summer, and he’s not moving on anyone’s terms but his own.
