American business and financial magazine Forbes has reported a major shakeup in the financial portfolio of global superstar and business mogul Rihanna. The Barbadian icon’s net worth has reportedly dropped by a staggering 29%, equivalent to a massive USD $400 million. “The pop star’s fortune fell by $400 million amid setbacks at her key businesses,” the article stated. Despite the dip, Rihanna still holds a formidable spot at No. 35 on Forbes’ 2025 list of America’s Richest Self-Made Women.
The sharp decline is largely attributed to major transitions within her Savage X Fenty lingerie brand, including the departure of its CEO in August 2024—who left to helm Victoria’s Secret. Simultaneously, her flagship cosmetics brand, Fenty Beauty, which she co-owns with luxury giant LVMH, is reportedly experiencing stagnant sales. While the brand expanded into the Chinese market last year, Forbes notes it entered during what LVMH described as a “challenging environment.”
Nevertheless, Rihanna remains a force in fashion and beauty. Savage X Fenty unveiled a new Bridal Collection in April, and Fenty Beauty has been innovating, relaunching its cult-favourite Body Lava and entering the metaverse with the Fenty Beauty Experience on Roblox. Rihanna also debuted a new line of mascaras to maintain her brand momentum.
Away from business, the “Diamonds” hitmaker continues to shine personally. Rihanna made headlines at the 2025 Met Gala when she revealed her third pregnancy alongside longtime partner A$AP Rocky. While details remain private, the pop star has expressed hopes of welcoming a baby girl this time around. Even with her fortune slightly dented, Rihanna’s cultural and entrepreneurial influence shows no signs of slowing down.
