According to information obtained by Prism Marketing Consultants from the popular music analytics and chart-tracking account @Chartdata, reigning queen of the dancehall Spice is approaching yet another historic milestone: her Notnice Records produced breakout hit So Mi Like It is on the cusp of reaching 100 million streams on Spotify, currently sitting at 98.8 million as of May 2025. The track, which already holds gold certification in Canada and silver in the UK, has sold 535,000 copies (as at February 28) in the U.S. alone—making it eligible for RIAA gold status. These achievements mark a major victory not only for the Grammy-nominated artist but for dancehall’s global visibility in a genre that often struggles for consistent mainstream acknowledgment.
This renewed surge in attention comes on the heels of Spice’s announcement of her upcoming independently produced album, Cyphers of the A Album, which will include her viral diss track Eleven. The song, released April 5, took the internet by storm—climbing to No. 1 on the iTunes Top 100 Reggae Singles Chart within 24 hours and ousting Bob Marley and the Wailers’ legendary Three Little Birds. Even more impressively, Eleven cracked the Top 30 on the All Genres iTunes Chart across the U.S., UK, and Canada, marking a historic moment for dancehall as the first diss track in the genre to chart that high in these markets.
Spice’s continued dominance is no fluke. Her debut studio album 10, released in 2021, sold over 140,000 units in the U.S. (including 21,000 pure sales) and garnered over 371 million streams on Spotify, making it the highest-selling and most-streamed dancehall album of the last five years. “I’ve always believed in owning my voice and my journey,” Spice shared on Instagram. “With this new album, I’m telling my story on my terms.” Her decision to go independent further cements her legacy as not just a performer, but a pioneer in an industry where female dancehall artists rarely receive equal footing.
Historically, Jamaican dancehall has made sporadic breakthroughs in the U.S. market—from Shabba Ranks and Patra in the ‘90s to Sean Paul and Beenie Man in the early 2000s—but rarely has a female artist sustained international success at this level. With nearly 100 million Spotify streams for a single song and the cultural moment that Eleven has become, Spice is helping to redefine what global dancehall success looks like—breaking records, stereotypes, and ceilings in the process.
