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Reading: Rihanna on New Album Direction: “It’s Not Going to Be Anything Anybody Expects—It’s Not Going to Be Commercial”
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Home » Rihanna on New Album Direction: “It’s Not Going to Be Anything Anybody Expects—It’s Not Going to Be Commercial”
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Rihanna on New Album Direction: “It’s Not Going to Be Anything Anybody Expects—It’s Not Going to Be Commercial”

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Shadow April 20, 2025
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Rihanna on New Album Direction: “It’s Not Going to Be Anything Anybody Expects—It’s Not Going to Be Commercial”
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After nearly a decade of musical silence, Rihanna is ready to break it—but not with what you might expect. In an exclusive interview with Harper’s Bazaar, the multi-hyphenate superstar made a bold promise: her long-anticipated ninth studio album won’t be chasing radio charts or streaming trends. “I know it’s not going to be anything that anybody expects,” she revealed. “And it’s not going to be commercial or radio digestible. It’s going to be where my artistry deserves to be right now.” With those words, Rihanna signals that her next era will be one of reinvention and fearlessness.

Rihanna’s last studio album, ANTI, was released in 2016 and marked a critical turning point in her career. Breaking away from her earlier pop-heavy sound, the record experimented with alternative R&B and earned her a place on Rolling Stone’s “500 Greatest Albums of All Time.” The album debuted at No. 1 on the Billboard 200 and is now certified triple platinum. Yet, since then, fans have waited—impatiently—for a follow-up. “This much time away from music needs to count,” she said. “I cannot put up anything mediocre.” Speculation swirled over the years, with persistent rumours of a reggae album. Rihanna has since dismissed that: “Way off! There’s no genre now. That’s why I waited.”

During her musical hiatus, Rihanna didn’t just stay busy—she redefined what it means to be a global brand. Her Fenty Beauty empire, launched in 2017, disrupted the cosmetics industry with its inclusive 40-shade foundation range, reportedly earning over $100 million USD in its first few weeks and making her the wealthiest female musician in the world by 2021, according to Forbes. At the same time, she embraced motherhood with rapper A$AP Rocky, raising their two sons, RZA and Riot. Reflecting on this new chapter, she shared, “My legacy is right now. That’s all I have the most control over.”

Still, even without an album, Rihanna’s cultural presence never faded. She graced the Black Panther: Wakanda Forever soundtrack in 2022 with the soulful ballad “Lift Me Up,” which earned her an Oscar nomination, and headlined the Super Bowl LVII halftime show in 2023, drawing over 118 million viewers—one of the most-watched halftime shows in history. As Rihanna leans into her next musical evolution, the message is clear: she’s not returning to fit in. She’s returning to set the tone—and possibly, the standard—for what’s next in music.

 

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TAGGED: alkaline, Anti album, billboard, Black Panther soundtrack, celebrity news, chronic law, entertainment, Fenty Beauty, grammy-winner, Let's Be Honest, music reinvention, pop culture, prism marketing consultants, raymond Small, rihanna, Rihanna 2025 album, Rihanna A$AP Rocky, Rihanna Harper’s Bazaar, Rihanna interview, Rihanna legacy, Rihanna motherhood, Rihanna new music, Rihanna ninth album, Rihanna no genre, Rihanna unexpected album, Savage X Fenty, shadow, Super Bowl halftime, the fix, trending music news, vybz kartel, Wearedancehall, Women in Music
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