In an era where podcasts have become a cultural staple, former First Lady Michelle Obama is stepping back behind the mic—this time with her older brother, Craig Robinson. Their new show, IMO (In My Opinion), premieres on March 12, 2025, and promises a mix of humour, heartfelt conversations, and relatable life lessons. Produced by Higher Ground, the Obamas’ media company, the podcast will explore everyday challenges, big and small, through the lens of sibling camaraderie and expert guests.
“I’m going to be honest. We don’t have all the answers,” Michelle Obama shared on Instagram. “But there will be a lot of opinions. A lot of learning. And plenty of laughs.” The weekly show will kick off with an introductory episode before welcoming actress Issa Rae, who will tackle the complexities of adult friendships. Future guests include Hollywood powerhouses like Keke Palmer, Tyler Perry, and Tracee Ellis Ross, ensuring a dynamic blend of entertainment and insightful discussions.
This venture marks another milestone in Michelle Obama’s growing media empire. Her previous podcast, The Michelle Obama Podcast, became Spotify’s most popular show globally in 2020, while The Light Podcast—based on her bestselling book The Light We Carry—resonated with audiences seeking motivation and personal growth. Now, with IMO, the Obama-Robinson duo aims to create a space for candid conversations, reminiscent of the family talks they shared growing up.
The podcast industry is thriving, with over 460 million listeners worldwide as of 2024. Jamaica, in particular, has seen a surge in podcast consumption, with an estimated 18% of its internet users tuning in regularly, according to Statista. With a growing appetite for digital storytelling, IMO arrives at a time when audiences crave authentic, engaging content. As anticipation builds, Michelle Obama and Craig Robinson will bring their family chemistry to a live audience at the South by Southwest Festival on March 13, making IMO a must-listen from day one.
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