Being a tall and energetic entertainer has its advantages, as recording artiste, Chi Ching Ching has come to realise.
The “Roast or Fry” hitmaker is the latest entertainment personality to take on the title of Brand Ambassador after inking a deal with beer giants Red Stripe for their newest product, Tall Boss. The move will see the artiste representing the brand for one year in various capacities, including advertising campaigns, pop-up events and creating a catchy jingle for audiovisual platforms.
According to Nathan Nelms, Red Stripe’s brand manager, he’s very enthusiastic about the partnership with the artist, stating, “Chi Ching Ching was the perfect fit to be the face of Red Stripe Tall Boss. He’s full of energy and excitement that would connect effectively with our consumers.”
At the recent launch held at Mandela Park in Half-Way-Tree, Nelms also shared that the introduction of Tall Boss was part of their innovation strategy aimed at offering an array of options to consumers while maintaining affordability and accessibility.
In addition to the partnership with Red Stripe, Chi Ching Ching disclosed that he has some other exciting projects on the horizon, including a collaboration with Laa Lee and another with Delomar (formerly of RDX). Aside from new music, the deejay is expected to embark on a series of performances across Europe and Latin America in the weeks ahead.