Jamaica’s leading digital media platform, The FIX, is shifting gears with an exciting new venture. The award-winning podcast has teamed up with Mitsubishi Jamaica to launch Riddim and Road, a fresh take on Carpool Karaoke that blends music, conversation, and the island’s love for the open road. Set to premiere in the coming days on The FIX’s YouTube channel, the series promises a unique mix of high-energy road trips, candid celebrity interviews, and classic Jamaican hits. According to Managing Director and co-host Orane ‘Naro’ Hart, the collaboration is a perfect fit. “Mitsubishi Jamaica is the perfect partner for this venture, offering a diverse range of vehicles that align with the unique personalities of our guests,” he said. “This collaboration promises to resonate with our audience, delivering both entertainment and authenticity.”
The FIX Podcast has been riding high on a wave of success. In February, the platform secured its first Podcast of the Year win at the prestigious MECA Awards after three consecutive nominations. This accolade capped off a record-breaking year in which their Vybz Kartel UNLEASHED interview, released in December 2024, became the most-watched episode in their decade-long history. The groundbreaking sit-down with the dancehall icon amassed over one million views in just a week, making it the most-viewed podcast episode in Jamaica and the most-watched Vybz Kartel interview since his release. With a solid 25,000 live viewers at its premiere and a total of 15 million views in 2024, The FIX has cemented itself as a powerhouse in Caribbean media.
Mitsubishi’s partnership with The FIX underscores the brand’s commitment to Jamaican culture and innovation. As one of the country’s most recognizable automobile brands, Mitsubishi Jamaica continues to dominate the market with its reliable, stylish, and adventure-ready vehicles. The company’s decision to align with The FIX—a platform celebrated for its unfiltered interviews and fearless storytelling—reflects a strategic move to connect with Jamaica’s vibrant youth and entertainment-driven audience.
With Riddim and Road, The FIX is once again setting the pace, merging entertainment and lifestyle in a way that feels authentically Jamaican. As the platform continues to expand its reach, this latest venture signals a bold new direction—one where music, conversation, and the road ahead promises to be as thrilling as ever.
View this post on Instagram
