Jamaican dancehall legend Bounty Killer has thrown his weight behind the growing Economic Blackout movement in the United States, joining a chorus of voices calling for financial protest against major corporations. The outspoken entertainer, known for his hard-hitting social commentary, took to social media this week to rally support, urging his fans to participate in the consumer boycott slated for Friday, February 28. “JAMAICANS🇯🇲 WE CAN DO THIS TOO MI NO HAVE NO MONEY FI SPEND THIS FRIDAY.. 28th February,” he declared, reinforcing the power of economic resistance.
The Economic Blackout movement has gained momentum in recent weeks, fueled by backlash against policies introduced by President Donald Trump’s administration, particularly the rollback of corporate diversity, equity, and inclusion (DEI) initiatives. Spearheaded by the grassroots organization People Union’s USA, the movement urges consumers to halt all spending at major retailers and fast-food chains for 24 hours in protest of corporate greed and government policies that favour billionaires over working-class citizens. Founder John Schwarz emphasized the impact of collective action, stating, “If even 10% of consumers stop spending for just one day, that’s billions lost. They will have no choice but to listen.”
Bounty Killer’s endorsement of the movement is not surprising, given his history as a vocal advocate for social justice. The artist, whose real name is Rodney Price, has long used his platform to address issues of systemic oppression, poverty, and inequality. In the past, he has criticized governmental failures in Jamaica, championed better opportunities for the underprivileged, and spoken out against police brutality. In 2020, he condemned racial injustice following the killing of George Floyd, stating, “Black people worldwide must stand up and fight for our rights – whether in America, Jamaica, or Africa.”
As the Economic Blackout movement gains traction, supporters hope the boycott will send a strong message to corporations and lawmakers alike. With additional week-long boycotts targeting Amazon (March 7-14), Walmart (April 7-14), and General Mills (April 21-28), activists believe sustained financial resistance could pressure companies to reconsider their policies. Whether or not the movement achieves lasting change, one thing is clear—Bounty Killer’s voice adds significant weight from the Caribbean community to the cause, reinforcing the power of music and activism in shaping global conversations.
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